Summary: Ramon & Ronjini Joshua discuss: How should brands communicate to their audiences, Creating your overall brand voice, Can you control the customers perception of the brand, Is there a wrong time to us Public Relations, PR mistakes that brands make, Why you need a Crisis plan, Consider your community's feedback and sensibilities, why building community is the Holy Grail for brands, Mistakes that brands make when crowdfunding, Why you should build community before you crowdfund, and much much more.
