Understanding and navigating Google Guidelines and Policies -- Jordan Koene // Searchmetrics

Summary: Episode Overview Understanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In the 111th episode of Voices of Search, we give a crash course on Google Guidelines and Policies. Topics covered include: - How Google adapts its policies over time to support new technologies and changes in consumer preferences  - What Google’s guidelines and policies are. - How Google communicates what SEOs need to know and how