Summary: A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to understand and scale your holiday campaign performance. Topics discussed: What KPI’s to use to evaluate holiday campaigns How to communicate holiday performance to execs Why it’s important to spread the holiday success &
