Summary: Building a brand can be confusing when you first start out. With the fun journal exercise/QUIZ in this episode, you’ll be able to decipher, step by step, what your brand is and what you want it to be. You’ll find out how to define your brand so that the people you serve, your supporters, volunteers and grant readers too will readily recognize your nonprofit. After you take the quiz, you’ll have a clear idea of how to use strong, descriptive words for your audiences.
