Unlocking Your Nonprofit Potential
Summary: Step-by-step, easy to follow tips on using Facebook and Instagram from the nonprofit point of view. Hosted by writer and social media entrepreneur Lauren Creagan, Unlocking Your Nonprofit Potential covers topics like how to create quality posts and managing three audiences: your volunteers, donors and the people you serve - all on a shoestring budget. Lauren walks with you all along the way as you implement new strategies for your organization and use social media as tools to manage and promote your mission, events and fundraisers. If you lead or work in a nonprofit and want to spread the word about the good work it does in your community with greater results, Unlocking Your Nonprofit Potential is the podcast for you.
By the end of this episode, you’ll be convinced that your nonprofit needs to be on social media. Statistics say that time spent on social media is second only to watching TV. Facebook is too big to ignore as a tool for marketing. The list of reasons and stats in this podcast will persuade you that it’s time for you to get on board. I’ll be right there with you as you create an online presence you can be proud of.
I hear this from a lot from nonprofits and small business owners…they know they need to post on Facebook, but they don’t know what to say or how to say it or how to make it look professional. You’ll learn my easy equation for making a good post, where to get pictures and we’ll talk about aiming your posts at your audience.
Welcome! I’m happy you’ve found this podcast because if you’re like so many nonprofit organizations, you don’t have a big following on social media. Today, I’ll share with you why Facebook and Instagram are the biggest bang for your buck when it comes to reaching the people you serve and give you do-able step by step instructions and a checklist of the three things your page needs to thrive.