Unlocking Your Nonprofit Potential show

Unlocking Your Nonprofit Potential

Summary: Step-by-step, easy to follow tips on using Facebook and Instagram from the nonprofit point of view. Hosted by writer and social media entrepreneur Lauren Creagan, Unlocking Your Nonprofit Potential covers topics like how to create quality posts and managing three audiences: your volunteers, donors and the people you serve - all on a shoestring budget. Lauren walks with you all along the way as you implement new strategies for your organization and use social media as tools to manage and promote your mission, events and fundraisers. If you lead or work in a nonprofit and want to spread the word about the good work it does in your community with greater results, Unlocking Your Nonprofit Potential is the podcast for you.

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 Ep 18: Need Ideas for Posts? Here They Are. | File Type: audio/mpeg | Duration: 17:27

In today’s episode, we’re talking about how to save you time and energy and make your life a lot easier! We’re talking about reworking and recycling ideas to help you plan out NEW social media posts for weeks. You constantly want to “freshen things up” and find a “new way” to say things, because you feel completely saturated with the message. But your audience isn’t! Listen today to find out why they aren’t saturated and what to do to make your life easier.

 Ep 17: The Secret to Getting Attention | File Type: audio/mpeg | Duration: 17:07

Hi there! In today’s episode, we’re talking about the secret to getting attention. How? You have to give something to everyone you want to reach. By becoming a resource for your audience on social media, in emails and blogs, they’ll give you their attention because you’re answering that “what’s in it for me?” question. When they benefit from what you are telling them, you’re creating the “know, like and trust” feeling in your audience. And they’ll keep coming back.

 Ep 16: How to Use Instagram Stories | File Type: audio/mpeg | Duration: 18:00

In today’s episode, we’re digging in deeper with the nuts and bolts for Instagram Stories, with examples and step by step instructions. Don’t worry, if you’ve never heard of Instagram Stories, you’re not alone. They’re a great way to engage your audience and keep your nonprofit organization’s social media presence thriving. Besides that, Instagram Stories are FUN! By the end of this episode, you’re going to feel confident about creating your own Instagram Stories!

 Ep 15: How to Balance Social Media at Work | File Type: audio/mpeg | Duration: 12:40

Today, we’re talking about how to balance social media time at work. I’m sharing with you my best tips on how to take control and make the most of your time spent on social media. All of us are trying to use our time wisely! I’m giving you four ways to help you balance social media at work: make a plan, set a timer, resist looking at your newsfeed and know when to quit. Listen to this episode to learn four easy tricks so you can balance your time on social media.

 Ep 14: How to Make an Impact with Your Posts | File Type: audio/mpeg | Duration: 13:24

Have you ever heard that saying “Clear as mud?” You know, when you’re trying to explain something, and you realize you’ve overcomplicated it? Today, we’re talking about how to create bite sized pieces of information that don’t over complicate what you’re trying to say. By keeping things crystal clear, your followers can understand what you’re saying to them and they begin to know, like and trust you. That’s what will keep them coming back for more of what you have to say.

 Ep 13: 5 Things You NEED to Know About Email Newsletters | File Type: audio/mpeg | Duration: 13:52

In today’s episode, we’re talking about email newsletters and how to use them to grow your relationships with your donors, supporters and the people your nonprofit organization serves. There’s a lot to say about the topic of email newsletters, so today we’re just going to talk about the 5 things you need to know about email newsletters.

 Ep 12: How Many People Have REALLY Seen Your Post? | File Type: audio/mpeg | Duration: 15:55

What is a great tool to help you use Facebook and Instagram even better? STATS! Today, I’m going to help you understand all the terms and what they mean. When you know that, you’ll know the things you should post about, what time of day, and what days to post. Your stats will give you insights to your audience, understand how to better market the services of your nonprofit organization and know what to say to your audience.

 Ep 11: How to Wrap Up Your Event | File Type: audio/mpeg | Duration: 17:41

Your event is over. Is there anything left to do? YES! This week, we’re talking about what to do after your event and why it’s important to keep up marketing with Facebook, Instagram and emails to take advantage of the energy you have going after the event. By doing just three things, you can get a good start with your donors and volunteers for tomorrow and for next year.

 Ep 10: Three Step Plan for Event Marketing | File Type: audio/mpeg | Duration: 19:50

Events are a big deal in the nonprofit world – whether it’s a class, a fun run, a fundraising banquet or gala – we want as many people as possible to show up. Facebook is a great way to build excitement, engage with your audience and build that “know, like and trust” factor with them before the event. In this episode I’m sharing my Three Step Plan for Event Marketing and some extra tips for how to use Facebook to make your event a success – on any budget! See Show Notes at nonprofitpotenti

 Ep 9: How to Train a Volunteer to Help You Post | File Type: audio/mpeg | Duration: 17:27

Having a consistent social media presence on the internet is very important. But you have other things that are important too and limited time. In this episode, we’re talking about training someone you like being around, who has passion for your cause and who isn’t intimidated by social media to help you with those weekly posts on Facebook and Instagram. When you teach that person all the things you’ve learned, and they understand, that will give you even more time to use for your nonprofit.

 Ep 8: Instagram 101 | File Type: audio/mpeg | Duration: 16:18

Instagram seems to be everybody’s favorite app, but not everybody knows how to use it. Even some of the smartest, brightest, most tech-savvy people I know still get confused about how to use Instagram. Today, I’m walking you through the very basics. Yes, Instagram 101. We’ll talk about the most important parts, the things you should be doing on a regular basis when you’re posting for your nonprofit, and you’ll get some tips on making sure the people in your local area see your posts.

 Ep. 6: Handling Comments | File Type: audio/mpeg | Duration: 16:23

Comments are REALLY important. It’s one of the first ways your audience interacts with you. It’s your chance to make a great impression. If you give that person a positive experience, they are more likely to keep coming back to get to know you. In this episode, you’ll learn three helpful hints to make the most of comments - positive and negative ones. You can download a freebie to learn how to switch from your personal to the organization page for Facebook and Instagram.

 Ep 5: What to Post and When? | File Type: audio/mpeg | Duration: 17:44

You know you need to post something, but what to say and when to post it can be big hurdles. I’ll be talking today about two main things you want to use for crafting the perfect post. You’ll get an overview of when certain audiences are on social media, and a free resource you can use to gain insight into your audience. And I’ll be sharing about those two so important places to put your energy when you use the social media tools.

 Ep 4: What's Your Brand? | File Type: audio/mpeg | Duration: 15:13

Building a brand can be confusing when you first start out. With the fun journal exercise/QUIZ in this episode, you’ll be able to decipher, step by step, what your brand is and what you want it to be. You’ll find out how to define your brand so that the people you serve, your supporters, volunteers and grant readers too will readily recognize your nonprofit. After you take the quiz, you’ll have a clear idea of how to use strong, descriptive words for your audiences.

 Ep 7: Who Is Your Ideal Customer Portrait? | File Type: audio/mpeg | Duration: 15:25

Knowing who your Ideal Customer is takes a little work on your part. It’s an exercise in thinking like your audience. When you find out who supporters or people you serve are and what problem you can solve for them, then you know what to say to them. That’s when it becomes much easier to create Facebook and Instagram posts. After listening to this podcast, take the fun quiz to identify who and what your ideal customer is looking for.


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