#60 Powering the Transformation of Energy and Transportation – A Conversation with Rob Massoudi

Summary: Rob Massoudi is the Head of Rob Massoudi is the Head of Digital Transformation at ABB and our conversation covered a range of topics, including the nature of digital transformation, the value of business expertise in driving change, and the efforts underway at ABB to leverage concepts such as Digital Twins and IoT best practices to create value among the company’s global clients. Rob is passionate about the coming transformation of energy and transportation with the rise of solar, wind and electric vehicles, and our conversation dove into the implications across the ecosystem when autos and fleets become electrified. He shared his insights on who, and where the most advanced efforts are underway to effect change, the role of industry and government, and the implications for utilities and automakers among others. He also provides a view into why Europe and Asia are accelerating the transition, and what the U.S. needs to do to catch up. at ABB and our conversation covered a range of topics, including the nature of digital transformation, the value of business expertise in driving change, and the efforts underway at ABB to leverage concepts such as Digital Twins and IoT best practices to create value among the company’s global clients. Rob is passionate about the coming transformation of energy and transportation with the rise of solar, wind and electric vehicles, and our conversation dove into the implications across the ecosystem when autos and fleets become electrified. He shared his insights on who, and where the most advanced efforts are underway to effect change, the role of industry and government, and the implications for utilities and automakers among others. He also provides a view into why Europe and Asia are accelerating the transition, and what the U.S. needs to do to catch up.