Summary: Isadora Bailly, Senior Brand Manager - ABSOLUT, gives us the details on the 4 key things to know about ABSOLUT’s new campaign: Planet Earth’s Favorite vodka: ABSOLUT has always cared about the planet and the lives of people who live in it: one of the most energy-efficient distilleries in the world, ABSOLUT recycles all they can from the production process, and all the glass bottles are sourced from Sweden and are made from 40% recycled glass. Millennials are looking for real and authnetic brands and brands that care because they care as guardians of the future. PEFV is more than just a new campaign, it is a celebration of what ABSOLUT is really about and a big committment to continue to improve our product, the planet, and the lives of people in it. ABSOLUT Juice: the newest innovation for 2019. Follow Us On Social: Instagram & Twitter: @absolutvodka_US AbsolutPlanet https://www.absolut.com/us/absolutplanet/ Join the movement!
