The Pernod Ricard Connect Podcast

Lindsey Ebeling, Brand Director - Altos, talks all about Altos Tequila in our latest episode. Altos Tequila is on fire - one of Impact’s hot brands for 2018, growing double digits for the past 5 years and outpacing the market by 2.5x, just awarded in the Drinks International 2019 annual report as the #1 Tequila for margaritas as voted by bartenders Altos has a unique brand origin story stemming from its bartender roots The Tahona Difference is the process that makes Altos stand out from the competition Altos has a strong commitment to help the environment and support the local people of their community of Arandas Follow Us On Social: Facebook: AltosTequilaUSA Twitter: @AltosTequila Instagram: @AltosTequila Sip With Us: Altos Crafted Paloma 2 parts Altos Plata 2 parts Fresh Pink Grapefruit Juice 1 part Lemon Juice 1/2 part Agave Syrup Pinch of salt Frost the glass rim with salt and crushed pink peppercorns, pour all the ingredients except the grapefruit juice into the glass, mix using the ALTOS molinillo to dissolve the agave syrup, fill the glass with ice and finish with the pink grapefruit juice. Garnish with half slice of pink grapefruit.

About the Episode: Wesley Boas, Brand Director - Still Wines, talks all about Campo Viejo in our latest episode. Campo Viejo is a 2018 Impact Hot Brand May is a must win month for Campo Viejo - new brunch program & Governor’s Ball sponsor Campo Viejo is a broad, appealing brand that over indexes with Millennials Campo Viejo has a unique and pioneering all female wine making team Follow Us On Social: Instagram & Twitter: @campoviejousa liveuncorked Sip With Us: Campo Viejo Cava - perfect for your upcoming weekend brunch plans!

Steve Olson, AKA Maguey Geek & Global Mezcal Advocate, talks all about Del Maguey Single Village Mezcal in our latest episode. Del Maguey is the pioneer of the artisanal mezcal space. Del Maguey is not Mezcal but Single Village Mezcal: through deep cultural relationships with indigenous producers in Oaxaca and Puebla, Mexico, Del Maguey protects and preserves the ancient production processes that have been passed down generationally for hundreds of years. Every product in our collection is made by individual family palenqueros (producers) in traditional villages, where they create their liquid art as they always have with their traditional, handmade processes. These traditional methods combined with the diverse micro-climates and terroir of Mexico give each expression of Del Maguey a unique, complex character that celebrates the art of the family producer. Follow Us On Social: MyCopita

Isadora Bailly, Senior Brand Manager - ABSOLUT, gives us the details on the 4 key things to know about ABSOLUT’s new campaign: Planet Earth’s Favorite vodka: ABSOLUT has always cared about the planet and the lives of people who live in it: one of the most energy-efficient distilleries in the world, ABSOLUT recycles all they can from the production process, and all the glass bottles are sourced from Sweden and are made from 40% recycled glass. Millennials are looking for real and authnetic brands and brands that care because they care as guardians of the future. PEFV is more than just a new campaign, it is a celebration of what ABSOLUT is really about and a big committment to continue to improve our product, the planet, and the lives of people in it. ABSOLUT Juice: the newest innovation for 2019. Follow Us On Social: Instagram & Twitter: @absolutvodka_US AbsolutPlanet https://www.absolut.com/us/absolutplanet/ Join the movement!

Alex Thaler, Brand Ambassador for Chivas Regal, joins Tavarus to tell you 4 key facts about Chivas Regal

About the Episode: Kevin Denton, Head of Mixology & Education, joins Tavarus to give you a rundown on the BarSmarts program: BarSmarts has been running for 10 years & is constantly growing to become more inclusive and agile for bartenders BarSmarts is the Led Zeppelin of bartending & uses the best talent in the industry BarSmarts offers many different programs including Barstarts and Barprep Ways to get involved in BarSmarts Follow Us On Social: Instagram: Pernod Ricard USA & BarSmarts Website: BarSmarts Sip With Us: Kevin’s Favorite Cocktail 50/50 Plymouth Martini with a lemon twist. 1.5oz Plymouth 1.5oz dry vermouth Glass: cocktail Method: stirred with ice until very cold Garnish: lemon twist

Jessica Hochberg and Cheryl Cavanaugh, Senior Brand Managers of Jameson, join Tavarus to tell you the 4 key facts you need to know about Jameson: Jameson’s growth over the last few decades: selling +3M cases Jameson’s Consumer Engagement Platform: Love Thy Neighborhood St. Patrick’s Day activations: how you can get involved & show support Meet Jameson Family Members: Caskmates & Black Barrel Follow Us On Social: Instagram: Jameson_US Facebook: Jameson Irish Whiskey LoveThyBar LoveThyNeighborhood Sip With Us: Jameson Ginger & Lime Fill highball glass with ice Pour 2 parts Jameson Irish Whiskey over ice Top up with ginger ale Stir briefly to mix Take a large wedge of lime, give it a squeeze and drop it into the glass

Sinead Gilbert, Senior Brand Manager of High End Irish Whiskey and Ken Reilly, Powers Brand Lead, join Tavarus to tell you the key facts you need to know about our High End Irish Whiskey portfolio.

Jennifer Schwartz, Monkey 47 Brand Lead, joins Tavarus to tell you the 4 key facts you need to know about Monkey 47 Gin

Shefali Murdia, Brand Engagement Director - Whiskey & Gin Portfolio, gives us the details on the 4 key things to know about Beefeater: Heritage of Beefeater Gin & why it is the most awarded gin in the world How the landscape of gin has changed The brand's newest innovation: Beefeater Pink Beefeater Pink's Cocktail Strategy Follow Us On Social: Instagram & Twitter: @beefeatergin_us BeefeaterLondon BeefeaterPink PinkYourGin Sip With Us: Pink & Soda 2 Parts Beefeater Pink 3 Parts Soda Water Garnish with sliced strawberries over ice

Regan Clarke, Brand Director of ABSOLUT, gives us the details on the 4 key things to know about the brand: Transparency: first-of-its-kind see-through bottle, three simple ingredients, zero added sugars & no artificial colors Inclusivity: Supporters of the LGBTQ+ community for 38+ years and counting Authenticity: All about ‘One Source’ – every drop comes from comes from One Source in Ahus, Sweden, within 75-mile radius, simple ingredients and distillation, non GMO wheat. The launch of ABSOLUT Grapefruit, Holiday Sequin Bottles, and our newest digital social campaign Follow Us On Social: Instagram & Twitter: @absolutvodka_us AbsolutVodka AbsolutGrapefruit AbsolutLime AbsolutCitron AbsolutMandrin Sip With Us: The Swedish Paloma 1½ Parts Absolut Grapefruit 1½ Parts Ruby Grapefruit Juice ⅓ Part Lime Juice Soda Water 1 Wedge Grapefruit How to mix: Fill a shaker with ice cubes. Add Absolut Grapefruit, ruby grapefruit juice and lime juice. Shake and strain into a chilled highball glass. Top up with soda water. Garnish with grapefruit.

Jeremie Moritz, Brand and Digital Director, Absolut Elyx, gives us the 4 key things to know about Elyx: Absolut Elyx is the luxury expression of Absolut Vodka All production is done within a 15 miles radius from the distillery using Single Estate Winter Wheat Commitment to sustainable farming, product, and bottling methods and the brand has a long-standing partnership with Water For People Elyx reinvents hospitality via events and wide range of copper products which can be found on ElyxBoutique.com Follow Us: Facebook: @AbsolutElyx Instagram & Twitter: @absolutelyx CopperMakesItBetter Shop With Us: Elyx Boutique Sip With Us: The Elyx Martini 5 parts Absolut Elyx 1 part Lillet Blanc Aperitif Vessel: Elyx Copper Coupe Garnish: Lemon Zest

Kelly Suhr, Senior Brand Manager of The Glenlivet, gives us the details on the 4 key things to know about the brand: TGL opens up the category to break the perceptions of single malt consumers to become more inclusive, progressive & modern The success of TGL’s newest innovations: Founder’s Reserve & CODE Gifting is a critical selling period for TGL: 12YO First Fill, TGL Label Shop, and new occasions to drink whiskey TGL Guardians Program opens up the brand to new consumers Follow Us: Facebook: @TheGlenlivet Instagram & Twitter: @TheGlenlivet_US TheGlenlivet Sip With Us: Hot Toddy 1oz Founder’s Reserve 4oz hot tea .5oz honey syrup .25oz lemon juice Warm glass with hot water before building. Garnish with cinnamon stick & lemon wheel

Rima Sawaya, Senior Brand Manager of Kahlua, gives us the details on the 4 key things to know about the brand: The origins of Kahlúa Evolution of the brand & target consumers New Drink Strategy ft. Cold Brew Coffee Kahlua Espresso Martini: RTD Follow Us On Social: Instagram, facebook, pinterest, twitter: @kahlua Kahlua Sip With Us: Kahlúa Cold Brew Martini 2 Parts Kahlúa 1 Part Absolut Vodka 3 Parts Cold Brew Coffee

Dela Yador, Brand Manager Of Martell, gives us the details on the 4 key facts to know about the brand: • Blue Swift’s growth & momentum • The Martell influencer network • Martell’s new consumer engagement platform • H2 launch in FY19 Follow Us On Social: • Instagram: @martellusa • #themartellway • #swiftones • #homebymartellatl Sip With Us: Swift Old Fashioned • 2 parts Martell Blue Swift • 2.5 parts sugar cane syrup • 2 dashes Jefferson bitters