Lunya - Reinventing the Sleepwear Market
Summary: For Ashley Merrill, CEO & Founder of Lunya, the intention was never to start another fashion company. But there was a business idea that kept gnawing at her. She didn't know anything about how to make clothes or production but she had a big vision. She wanted to create sleepwear that both looked great but was functional. She wanted to reach consumers who really cared about Wellness because as she saw it, Wellness is like the food pyramid with sleep as the foundation.