Summary: Helene Blanchette, Global Vice-President of Marketing for Graphic Communications at Xerox, shares her journey to becoming a specialist in one-to-one marketing, the power of inkjet technology for customized communications, and why thinking #BeyondCMYK is imperative for printers, and their customers. Recorded at Hunkeler Innovation Days 2019. Helene Blanchette: https://www.linkedin.com/in/heleneblanchette Xerox: https://www.xerox.com/ Hunkeler Innovationdays 2019: https://www.innovationdays.com/en/
