Summary: Craig Hoffman travels to New York City to chat with long-time Train With The Best partner Jimmy DeCicco, CEO of Kitu Life Inc. Along with his younger brothers, DeCicco helped launch Super Coffee into a major brand. What challenges did they face and how did their athletic backgrounds inspire them throughout the process? Plus, why is being "an energy company" more important than being a coffee company? All that, plus a major product announcement in this week's edition of the pod! The Train With The Best Podcast (especially this one!) is powered by Kitu Life Inc. For 25% off Super Coffee and Super Creamer, use the code "TRAINWITHTHEBEST" at checkout at DrinkSuperCoffee.com. Our theme music was made by Jamarian Bates. You can contact him via Soundcloud here: @jaybates40oz!
