768: Real-Time Email Personalization Made Simple and Scalable




The Tech Talks Daily Podcast show

Summary: Last year Campaign Monitor merged with Emma and Delivra to launch a new Campaign Monitor brand. However, Campaign Monitor also recently acquired Sailthru and Liveclicker which leaves them with five email marketing technology brands. I invited Shane Phair, Chief Marketing Officer at Campaign Monitor onto my daily tech podcast to learn more about the acquisitions of Sailthru and LiveClicker. We also discuss what this means for the future of the company and his view on the industry.