Summary: Civis Analytics helps organizations use data to gain a competitive advantage in how they identify, attract & engage their audiences. Amos Budde VP, Applied Data Science at Civis Analytics joins me on my tech podcast. We discuss the intersection of marketing and data science, particularly as it relates to improving marketing ROI. I also wanted to find out more about their new product called Creative Focus, which allows brands to do data-driven message testing before they put ads in markets.
