Summary: Fresh back from SXSW, Adweek Brand Marketing Editor Kristina Monllos shares the panel she moderated with experiential marketing leader Giant Spoon. The agency created HBO's high-profile interactive SXSW experiences for Westworld in 2018 and Game of Thrones in 2019. In this week's episode, we hear Kristina's talk with Giant Spoon co-founders Trevor Guthrie and Marc Simons, who share the lessons learned in creating epic experiences.
