Yeah, That's Probably an Ad

David Griner talks about how a bookstore ramped up site visits by turning into travel inspiration with new community editor Ko Im.  Agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses.  And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his quarantine collaboration YouTube project. 

Senior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv.  Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity.

Adweek's Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art.

Streaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season.  Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media.

Cannes is canceled, but diversity efforts go on as mentorships evolve. D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to celebrate the Champions in our latest issue and discuss creative ways to connect. 

Adweek's staff and our listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture. 

On a very unique Women’s History Month episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz talked with audience engagement editor Jess Zafarris and photo editor Kacy Burdette about being a woman in the industry and (because it’s an unavoidable topic) the latest coronavirus news.

Seth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age.

SXSW? Canceled. Cannes? TBD.  Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus. 

Burger King's global CMO Fernando Machado speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign. 

How is coronavirus affecting all corners of the media, advertising and marketing industries?  Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic.  And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman.

Retail tech reporter Ann Marie Alcantara sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square.  Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience. 

The moldy whopper campaign had everyone talking. The triple agency-led fuzzy, greyed burger broke all the rules. Could it sweep the awards circuit? Plus, agencies reporters Minda Smiley and Erik Oster join the podcast to discuss the U.S. and global agencies of year: moviemaker UM and comeback agency OMD, respectively. And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year joins us in the studio.

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation.

The retail industry is rapidly changing. Experiential reporter Ian Zelaya and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating is a fun site as well as "Diverse Editions," a well-intentioned but ill-received effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month.