715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles

Summary: Today's guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and the common pitfalls that he sees with the app developers.<br> <br> Jeni Miles is the Business Development Manager at Google Play.