740: Campaign Monitor CMO on How GDPR Saved Email Marketing




The Tech Talks Daily Podcast show

Summary: Campaign Monitor is a global software-as-a-service company specializing in email marketing. Products include Campaign Monitor, Emma & Delivra. Shane Phair is the CMO of Campaign Monitor. While, unsurprisingly, GDPR has presented challenges for Campaign Monitor, the company firmly believes that this development as saved email marketing. I invited Shane onto my daily tech podcast to talk about how engagement levels have been affected following GDPR, as well as their overall customer growth.