Summary: In this special episode, I chat with my friend and fellow mompreneur, Cathy Olson, who runs Love Inspired. We discuss her business, which is the perfect mix of beauty and brains, where website and graphic design goes beyond something pretty into something smart, strategic, authentic, and message based. She shares some of her brand’s greatest strengths, as well as a marketing campaign tactic that didn’t quite work out, but how to turn failure into success. Cathy shares lots of advice, from the types of marketing ads that are growing, when to hire outside contractors, and how to ask for help when needed. Just because we mompreneurs may look like superheroes, we still need a sidekick or two.
