Summary: <a href="https://i1.wp.com/mantlepressmedia.com/wp-content/uploads/2015/08/Skratch-Labs-Episode-Art.jpg"></a> On how studies of cyclists’ hydration begot Skratch, why they focus on the sport of climbing, and how to train better with proper hydration and real food….<br> Listen on the player at the top of the page or find us on <a title="itunes!" href="https://itunes.apple.com/us/podcast/chalk-talk-climbing-industry/id896012347?mt=2" target="_blank">itunes!</a><br> 20% off all Skratch Labs products! Visit their <a href="http://mantlepressmedia.com/Skratchwebsite">website</a> and enter ChalkTalk at checkout!<br> <br> Show Notes for episode with Skratch Labs:<br> <br> * How Ian MacGregor (Co-Founder/CEO) and Jay Peery (VP of Sales) got started with Skratch Labs<br> * The origin story of a new type of hydration mix in the sports nutrition market<br> * Alan Lim’s (Founder) studies and how that came to lead to the creation of Skratch Labs<br> * Their different products and how and when to use them<br> * The development and constant cookie eating involved with creating their cookie mix<br> * The philosophy of bringing food back to sports nutrition<br> * What?! Skratch Labs drink mixes can moldonce you add water to them?! Yes, because their made with REAL FRUIT! That’s the beauty<br> * So, with all of the endurance sports out there why did Skratch decide to focus on climbing?<br> * How they work with athletes to help them be more efficient at sports nutrition<br> * How climbing stacks up to other professional sports in the realm of training and sports nutrition<br> * Sodium loss rates and how much electrolyte replenishment climbers need<br> <br> Related Links for Skratch Labs:<br> <br> * Skratch Labs 20% off all products through September 10th, 2015 with promo code: “ChalkTalk”. <a href="http://mantlepressmedia.com/Skratchwebsite" target="_blank">Get your Skratch now!</a><br> * Skratch Labs Drinks | <a href="http://mantlepressmedia.com/SkratchDrinks" target="_blank">http://www.skratchlabs.com/collections/drinks</a><br> * Skratch Labs Food Products (including our two cook books) | <a href="http://mantlepressmedia.com/Skratch%20Food" target="_blank">http://www.skratchlabs.com/collections/food</a><br> <br> Related Chalk Talk Podcast Episodes for Skratch Labs:<br> <br> * <a href="http://mantlepressmedia.com/friction-labs-climbing-chalk/">Ep.33 w/ Kevin and Keah of Friction Labs</a><br> * <a href="http://mantlepressmedia.com/aicacia_young_climb_healthy/">Ep. 30 w/ Aicacia Young of ClimbHealthy.com</a><br> * <a href="http://mantlepressmedia.com/ander-rockstad-a-balm/">Ep.10 Ander Rockstad “In A Nutshell”</a><br> <br> Videos featuring Skratch Labs:<br> <br> Photo Gallery of Skratch Labs:<br> Thanks for listening and be sure to leave a review for <a title="Chalk Talk, A Climbing Industry Podcast on itunes!" href="https://itunes.apple.com/us/podcast/chalk-talk-climbing-industry/id896012347?mt=2" target="_blank">Chalk Talk, A Climbing Industry Podcast on itunes!</a><br>
