Summary: Ever wanted media coverage for your business? Amazing. This is the episode for you! 5 tips for getting started with DIY-ing your own publicity strategy, demystifying the 'press release' and a couple of little ideas for you. A well rounded publicity strategy is awesome for reaching new customers and building credibility for your business. When done strategically, great publicity coverage is SO much more effective than, say, a full-page advertisement. You're engaging your audience, with people reading a story for a significantly longer time than they would flick past an ad. It's worth the time investment and relationship building. Resources we mentioned... • Sourcebottle • HARO • Collabosaurus • Dropbox • Collabosaurus Instagram (for DM's) • Free co-marketing masterclass
