Stop, Collaborate & Listen
Summary: We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.
What can we learn from 2019? Well, it was a BIG year of brand collaborations, that's for sure. In the first episode of 2020, we dive into three of the CollaboTeam's top collaboration picks from the year & a few tips on what we can learn from each. Your 2020 will be SET when it comes to collabs! http://collabosaurus.com http://collabosaurus.com/blog Check out our new podcast 'This is how we do it' !
The festive season is creeping up, but you STILL HAVE TIME to explore some clever marketing collaborations. Stuck for ideas? We got you. This episode has 5 creative marketing ideas, perfect for Christmas collaborations. Check out the Collabosaurus featured opportunities or our Instagram for all the cool brands looking for collaborations!
Collabosaurus on Instagram Being a marketer, little compares to the thrill of getting suckered into brilliant marketing and then psychoanalysing yourself & unpacking a campaign from the other side. This episode is a deep dive into what - in my perspective as a consumer - was a PERFECT digital marketing campaign. I say this rarely. This brand took me on a journey from completely cold to total brand fan in the space of a week. For today I've got 6 reasons their marketing SLAYED and how you can do it too. Here is the Sitting Pretty webpage I referenced, too.
Getting in front of a highly engaged event audience can work WONDERS for your brand. But organising them can be a nightmare! Collaborating on events is a surefire way to reap the benefits of brand events, without the headache. Here are my tips for nailing event collabs! Want to signup for free to Collabosaurus? Check out this video
Launches are tough! Whether you're launching a whole new business, a product, a freebie or challenge, a collaboration or an event - a successful launch comes down to great planning and execution (over a longer time period than you might expect!) In this episode, we dive into a quick A4 paper strategy as to how you can plan out your launch. Also! There is one week left of our birthday special - 50% off any annual plan on Collabosaurus - you can read more HERE
The *everyday business things* - the phone calls, the emails, the social media, the mail, the meetings - they're one of the HUGEST opportunities to create meaningful connections and communities (which in turn power great marketing campaigns). Tune in for some fabulous, quick tips for prioritising everyday business practices to make big impact in the small things.
I had some of the most amazing meetings in NY - except for ONE. And this one was one of the worst meetings I've ever been in. The good news? We've turned it into a positive with 4 key tips on holding an AMAZING meeting with a potential client and avoid these mistakes. They're common sense things, but working it into a clear process before, during and after a meeting could be the difference between NEW CLIENT vs NADA.
You'd be forgiven if you assumed online product collaborations are just for B2B service based business. While they're amazing for this type of business, there are also a bunch of beauty, health & wellness, fashion & consumer tech businesses nailing this category! Tune in for 5 ways you can use online products collaborations to grow. Resources we mentioned... Free ideas & strategy generator Collabosaurus Free collaboration masterclass
One of our most popular episodes was from over a year ago on growing organically on Instagram, so we thought we should cover a part 2 now that the algorithm has had an overhaul and features get released by the minute! Tune in for our 6 tips on growing & engaging on Instagram. Resources we mentioned... Collabosaurus on Instagram General Assembly x Collabosaurus LA event 25th July General Assembly x Collabosaurus LA event 31st July Milkshake App Linktree Clickfunnels Unfold Inshot Lifelapse Biteable Social Media Examiner Later blog
It comes naturally to some people, but for most - myself included - selling yourself in any given conversation is hard. I constantly worry about coming across arrogant and the Australian 'Tall Poppy' thing is oh-so-real. We've all been at networking events or a meeting, and asked "so what do you do?" In fact, it's usually one of the first conversational questions. Therefore, it's SO important to have a clear answer that not only answers the question, but helps you stand out and make a connection that may potentially move your business forward. Here are my five tips for selling yourself (without feeling like a dick)
I was lucky enough to speak at Vogue Codes this year, so I thought for this episode I'd do something a little bit different & sum up my key takeaways from the event for everyone who wasn't able to make the event day. Fashion & beauty industry leaders such as Karen Walker, Kate Morris, Elizabeth Abegg & Marie-Claude Mallat (to name a few) shared their experiences building incredible companies. It was an amazing day & I can't wait to share my top take aways! A few resources mentioned... Amy Schumer Skit PepTalkHer app Jess on LinkedIn Collabosaurus Instagram
How often do you Google something? If you're anything like me, probably a lot. Businesses have a lot to gain from SEO optimisation, but many are still in the dark as to how on earth it all works and what to do. I've enlisted the incredibly smart Erin of Young Folks Digital to talk all things SEO, with some great tips to get started on your own. A slightly longer episode than normal, but it was too juicy not to share! Enjoy. Resources to check out... Young Folks Digital Answer the Public Uber Suggest Keywords Everywhere
So, you want to play with the big boys, huh? Let's do it! Truth is, you don't have to BE a big brand to collaborate with big brands. In this episode, I've got a bunch of tips for collaborating with large brands, as well as a little story as to how our new (amazing) feature on Collabosaurus came about. The Pitch Portal allows you to pitch big brands directly, completely for free & with no pitch experience whatsoever! Check it out at http://collabosaurus.com & collaborate with ASOS, Olay, Gritty Pretty & Hey Tiger...
Oscar McMahon of Young Henrys said "trust arrives on the back of a tortoise, and leaves on the back of a galloping horse." There is a long stretch of road between a potential customer not knowing you from a bar of soap and making a purchasing decision. So, how do we build trust around our brand so that potential customers engage & purchasing decisions are easier to make? Here are some fantastic tips for establishing trust early - enjoy! Resources mentioned in this episode.. Mailchimp automatic sequences Typeform Collabosaurus
We've all seen social media competitions and giveaways going nuts over on Instagram. But as behaviours change on social media, how can brands use them effectively? In this episode, we dive into 6 key ways to ensure competitions are successful. Enjoy! Keen to explore a collaboration or partnership as part of your next social media competition? Check out Collabosaurus!