Stop, Collaborate & Listen
Summary: We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.
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- Artist: Jessica Ruhfus, Collabosaurus
- Copyright: Copyright Collabosaurus 2019
Podcasts:
COVID19 - what a storm it is! Of course, along with so many businesses, we've had to do a quick dive into our finances to make sure we don't a) get completely overwhelmed with anxiety & b) have set ourselves up for survival & success. Tune in for 6 quick hacks for getting on-top of your financial situation, sans panic. Check out: Collabosaurus Toggl Xero
The world is having an absolute MOMENT right now & with Corona Virus impacting so many peoples jobs, events & related industries, & kickstarting the beginnings of a global recession. You'd be clever to start thinking about how your business is going to get through the coming 8months, perhaps even thrive in the midst of tough times. This episode dives into 3 ways you can use collaboration marketing to cut costs, make the most of limited staff - but still see BIG reach & growth.
We're diving into some basic human psychology around 'free stuff'. If friends & family, potential clients or anyone else ever asks you for your services or products for free - first of all, we have to NOT feel an ounce of guilt saying no. BUT sometimes it's not as simple as a 'no' especially if you have an existing relationship. In this episode I've got 6 alternatives to saying YES to giving your services or products away for free. OR, 6 ways you can respond. Skills every business owner needs! Marie Forleo's Video 'This is how we do it' podcast
Ah, sales. It's a dirty word in the business world because we often associate it with sleezy, pushy sales techniques that many shy away from. But without sales, you can't grow your business! They are SO vital. This episode dives into 6 tips for overcoming sales avoidance, reframing it & nailing the sales process so you can grow, grow, grow!
I am NOT a believer in big, 30 page business plans that cover 3 - 5 years ahead. So much can change! Having clear goals for the year ahead however, can be super effective to keep you on track. In this episode, we'll run through a 'napkin strategy' or, a quick 15 minute tool for whipping up a picture for your business in 2020 & how to stick to it!
What can we learn from 2019? Well, it was a BIG year of brand collaborations, that's for sure. In the first episode of 2020, we dive into three of the CollaboTeam's top collaboration picks from the year & a few tips on what we can learn from each. Your 2020 will be SET when it comes to collabs! http://collabosaurus.com http://collabosaurus.com/blog Check out our new podcast 'This is how we do it' !
The festive season is creeping up, but you STILL HAVE TIME to explore some clever marketing collaborations. Stuck for ideas? We got you. This episode has 5 creative marketing ideas, perfect for Christmas collaborations. Check out the Collabosaurus featured opportunities or our Instagram for all the cool brands looking for collaborations!
Collabosaurus on Instagram Being a marketer, little compares to the thrill of getting suckered into brilliant marketing and then psychoanalysing yourself & unpacking a campaign from the other side. This episode is a deep dive into what - in my perspective as a consumer - was a PERFECT digital marketing campaign. I say this rarely. This brand took me on a journey from completely cold to total brand fan in the space of a week. For today I've got 6 reasons their marketing SLAYED and how you can do it too. Here is the Sitting Pretty webpage I referenced, too.
Getting in front of a highly engaged event audience can work WONDERS for your brand. But organising them can be a nightmare! Collaborating on events is a surefire way to reap the benefits of brand events, without the headache. Here are my tips for nailing event collabs! Want to signup for free to Collabosaurus? Check out this video
Launches are tough! Whether you're launching a whole new business, a product, a freebie or challenge, a collaboration or an event - a successful launch comes down to great planning and execution (over a longer time period than you might expect!) In this episode, we dive into a quick A4 paper strategy as to how you can plan out your launch. Also! There is one week left of our birthday special - 50% off any annual plan on Collabosaurus - you can read more HERE
The *everyday business things* - the phone calls, the emails, the social media, the mail, the meetings - they're one of the HUGEST opportunities to create meaningful connections and communities (which in turn power great marketing campaigns). Tune in for some fabulous, quick tips for prioritising everyday business practices to make big impact in the small things.
I had some of the most amazing meetings in NY - except for ONE. And this one was one of the worst meetings I've ever been in. The good news? We've turned it into a positive with 4 key tips on holding an AMAZING meeting with a potential client and avoid these mistakes. They're common sense things, but working it into a clear process before, during and after a meeting could be the difference between NEW CLIENT vs NADA.
You'd be forgiven if you assumed online product collaborations are just for B2B service based business. While they're amazing for this type of business, there are also a bunch of beauty, health & wellness, fashion & consumer tech businesses nailing this category! Tune in for 5 ways you can use online products collaborations to grow. Resources we mentioned... Free ideas & strategy generator Collabosaurus Free collaboration masterclass
One of our most popular episodes was from over a year ago on growing organically on Instagram, so we thought we should cover a part 2 now that the algorithm has had an overhaul and features get released by the minute! Tune in for our 6 tips on growing & engaging on Instagram. Resources we mentioned... Collabosaurus on Instagram General Assembly x Collabosaurus LA event 25th July General Assembly x Collabosaurus LA event 31st July Milkshake App Linktree Clickfunnels Unfold Inshot Lifelapse Biteable Social Media Examiner Later blog
It comes naturally to some people, but for most - myself included - selling yourself in any given conversation is hard. I constantly worry about coming across arrogant and the Australian 'Tall Poppy' thing is oh-so-real. We've all been at networking events or a meeting, and asked "so what do you do?" In fact, it's usually one of the first conversational questions. Therefore, it's SO important to have a clear answer that not only answers the question, but helps you stand out and make a connection that may potentially move your business forward. Here are my five tips for selling yourself (without feeling like a dick)