Stop, Collaborate & Listen
Summary: We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.
You'd be forgiven if you assumed online product collaborations are just for B2B service based business. While they're amazing for this type of business, there are also a bunch of beauty, health & wellness, fashion & consumer tech businesses nailing this category! Tune in for 5 ways you can use online products collaborations to grow. Resources we mentioned... Free ideas & strategy generator Collabosaurus Free collaboration masterclass
One of our most popular episodes was from over a year ago on growing organically on Instagram, so we thought we should cover a part 2 now that the algorithm has had an overhaul and features get released by the minute! Tune in for our 6 tips on growing & engaging on Instagram. Resources we mentioned... Collabosaurus on Instagram General Assembly x Collabosaurus LA event 25th July General Assembly x Collabosaurus LA event 31st July Milkshake App Linktree Clickfunnels Unfold Inshot Lifelapse Biteable Social Media Examiner Later blog
It comes naturally to some people, but for most - myself included - selling yourself in any given conversation is hard. I constantly worry about coming across arrogant and the Australian 'Tall Poppy' thing is oh-so-real. We've all been at networking events or a meeting, and asked "so what do you do?" In fact, it's usually one of the first conversational questions. Therefore, it's SO important to have a clear answer that not only answers the question, but helps you stand out and make a connection that may potentially move your business forward. Here are my five tips for selling yourself (without feeling like a dick)
I was lucky enough to speak at Vogue Codes this year, so I thought for this episode I'd do something a little bit different & sum up my key takeaways from the event for everyone who wasn't able to make the event day. Fashion & beauty industry leaders such as Karen Walker, Kate Morris, Elizabeth Abegg & Marie-Claude Mallat (to name a few) shared their experiences building incredible companies. It was an amazing day & I can't wait to share my top take aways! A few resources mentioned... Amy Schumer Skit PepTalkHer app Jess on LinkedIn Collabosaurus Instagram
How often do you Google something? If you're anything like me, probably a lot. Businesses have a lot to gain from SEO optimisation, but many are still in the dark as to how on earth it all works and what to do. I've enlisted the incredibly smart Erin of Young Folks Digital to talk all things SEO, with some great tips to get started on your own. A slightly longer episode than normal, but it was too juicy not to share! Enjoy. Resources to check out... Young Folks Digital Answer the Public Uber Suggest Keywords Everywhere
So, you want to play with the big boys, huh? Let's do it! Truth is, you don't have to BE a big brand to collaborate with big brands. In this episode, I've got a bunch of tips for collaborating with large brands, as well as a little story as to how our new (amazing) feature on Collabosaurus came about. The Pitch Portal allows you to pitch big brands directly, completely for free & with no pitch experience whatsoever! Check it out at http://collabosaurus.com & collaborate with ASOS, Olay, Gritty Pretty & Hey Tiger...
Oscar McMahon of Young Henrys said "trust arrives on the back of a tortoise, and leaves on the back of a galloping horse." There is a long stretch of road between a potential customer not knowing you from a bar of soap and making a purchasing decision. So, how do we build trust around our brand so that potential customers engage & purchasing decisions are easier to make? Here are some fantastic tips for establishing trust early - enjoy! Resources mentioned in this episode.. Mailchimp automatic sequences Typeform Collabosaurus
We've all seen social media competitions and giveaways going nuts over on Instagram. But as behaviours change on social media, how can brands use them effectively? In this episode, we dive into 6 key ways to ensure competitions are successful. Enjoy! Keen to explore a collaboration or partnership as part of your next social media competition? Check out Collabosaurus!
An all-too-familiar cause of freak outs for small business owners everywhere: competitors. How often should you be keeping an eye on competitors? How do you deal with pangs of jealousy or guilt when you see other business people killin' it? This episode dives into 5 important tips for dealing with competitors - from frequency of through to emotional reactions. Go check out @girlfridayIP on Instagram, & the Collabosaurus idea & strategy generator HERE
Steven Covey said "to achieve goals you've never achieved, you have to start doing things you have not done before" This episode shines a light on a couple of marketing tactics you may not have considered for your business. It's really easy to get comfortable in your day-to-day and marketing, but you need to consistently innovate and try new things in order to reach new people in engaging ways. Tune in for 5 ways to reach new customers (that you may not have thought of!) Resources mentioned in this episode... Collabosaurus CollaboHub Idea & strategy generator AS Colour Bonjoro Thankly
With over 500million daily active users & 75% of users taking action due to something they have seen on Instagram, it's time you considered 'instagrammable' elements in your business. From activations, influencer events, experiential retail or your salon / clinic / store - there are so many ways to create engaging experiences that spark the taking (and sharing) of photos on Instagram. In this episode, we dive into 4 tips for creating instagrammable experiences. Some of the resources we mentioned... ChartMogul 'open mic' podcast (episode on word of mouth) The Verge: 'Why'd You Push That Button?' (episode on instagramability) Collabosaurus (awesome for teaming up on clever brand experiences)
How effective are your meetings when they come to time, agenda, structure & outcome? This episode breaks down a few ideas for increasing the productivity of your business meetings - from booking them to following up! Resources mentioned: Calendly Youcanbookme
Social media collaborations are one of the easiest, quickest ways to dip your toe into brand collaborations - and you absolutely don't need a large following to do them! I've got key ideas for your consideration in this episode, and 5 steps to brilliant social media collaborations. We'll cover: • identifying your value • sourcing a great collaboration partner • defining objectives • coming up with a creative idea • leveraging a collab beyond social media
Growing a business is no easy feat & it's no secret that a cash injection can make all of the difference when it comes to boosting growth. This episode covers 7 options for funding your business growth - some you may not have considered! A few of the resources we mentioned: Kickstarter Equitise Skippr Government Tax Incentives & Grants
Happy New Year! No doubt you've set a goal for 2019, or have a general sense for the next 'thing' you need to happen for your business to grow. This episode unpacks 8 super easy strategies for achieving this big goal of yours - & some may surprise you!