687: Adobe - Brands Embrace AI to Deliver Personalized Digital Experiences




The Tech Talks Daily Podcast show

Summary: Brands are speeding up investment in Artificial Intelligence to gain a competitive advantage in delivering personalized customer experiences at scale by 2020 according to Adobe research. The Adobe research will be published in a report entitled Context is Everything. I invited Bridget Perry, Vice President of Marketing, Adobe EMEA at Adobe, onto my daily tech podcast to find out more about this research and what it means for businesses.