202 | Shel Horowitz: Guerilla Marketing to Heal the World




Master Mind, Body & Spirit show

Summary: Shel Horowitz is an international speaker and TEDx alumni, transformational business consultant, and the multiple-award-winning, bestselling author of ten books, most recently Guerrilla Marketing to Heal the World The Patagonia story Why Ben and Jerry ice cream was successful Shel’s basic marketing strategy Bill Gates Story The trend of customers demanding green Why you should get into business The magic triangle of honesty, integrity, and quality How a pizza company could go green example Creating win-win-win scenario How to make an impact on sweatshops How ordinary people can affect social change Greatness came from the desire to do something meaningful Why Impossible is a dare How can we achieve world peace Why community is extremely powerful The power of a daily gratitude journal Going Beyond politics Howard Zin’s Peoples history of the United States – The one idea to best change the world The exciting field of biomimicry Website: http://www.mattbelair.com/