Summary: Universal Reward Protocol (URP) is a unique ecosystem for all retailers and brands to reward consumers for any type of shopping behavior both online and offline. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers. Louis Millon, CTO & Co-founder join me on the show
