662: Rossignol - A Digital Transformation Story




The Tech Talks Daily Podcast show

Summary: At this years Magento Live, the theme of the event was how traditional brands were using technology to drive experience-driven commerce. After watching Damien Hars share a stage with the Adobe and Magento CEO I caught up with him to talk about Rossignol. On today's daily tech podcast, I chat with Damien Hars, head of digital, marketing & E-commerce at Rossignol who talks about how digital is changing the sports business and enabling Rossignol to become a global all year brand.