639: Voice Search - Why You Shouldn't Give Your Brand Voice Up To Google, Amazon, Apple

Summary: Amazon’s Alexa business is projected to be worth $10 billion by 2020. Yet, with so many businesses rushing to adopt voice apps to keep up with the trend, many are missing the mark with brand voice. Tara Kelly, CEO of SPLICE Software, refers to this rapid (but flawed) adoption as “blood in the streets.” Instead of crafting an Alexa skill to match the brand voice of the company, businesses are leaving it in the hands of the bot, creating a disconnect between the brand and the customer.