Summary: Man Utd has partnered with HCL Technologies to build a digital platform that will foster greater engagement with the club’s 659 million global followers. 75,000 people can squeeze into Old Trafford on match day is impressive but this is a tiny amount of their fan base. I explore the challenges of reaching over 659 million fans in a digital world and meaningfully engaging with them all to feel part of the Man Utd family. Learn about the digital transformation of Man Utd on my tech podcast
