Summary: <p>Supermarket sales are predicted to hit £197bn by 2021. As the hunger for change in the sector grows, assumptions that have underpinned the business models of the big grocery retail players for so many years no longer hold true. Evolving shopper habits, ongoing cost pressures, increased competition and further consolidation. In our latest episode, we examine what the future could look like for grocery. Broadcaster Ben Bland sits down with senior industry thinkers to discuss the challenges that exist, as well as the opportunities to rethink the role of the supermarket. The guest panel features Karl McKeever, Founder and Managing Director of Visual Thinking, Sarah Fairhurst, Design Director at Dalziel & Pow and Michael Heanue, Joint Managing Director of M Worldwide.</p>
