Summary: In Episode 62, Dr Roussel interviews Dr James Pinckney, CEO and co-founder of diamond physicians, about defining one’s DPC practice brand. Practicing a new model that is primary care focused, DPC doctors face the task of building a brand around themselves that patients can buy into. This episode is about how Dr James Pinckney did this with Diamond Physicians, a nationally recognized DPC brand, and how other DPC docs can do the same as they grow their DPC practice.
