614: SAP Customer Data Cloud On Bringing Trust to Marketing




The Tech Talks Daily Podcast show

Summary: SAP Customer Data Cloud solutions from Gigya is the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. Patrick Salyer, General Manager of SAP Customer Data Cloud, previously the CEO of Gigya reveals how businesses should react to GDPR and maybe many are in a Sarbanes-Oxley moment, but people just aren’t thinking about it yet