Summary: Can the data that brands use to discover new customers and drive growth be used to accurately predict where travelers are heading on vacation this summer? Alyssa Bianco, Data Analyst and Peter Lenz, Senior Geospatial Analyst, join Caroline Allen for a conversation on summer travel trends and the differences in the personas of travelers who are looking to stay in hotels versus rental homes. Where are the most popular destinations for 2018? How can brands across industries apply these findings to their marketing plans? Listen to find out.
