Dstillery DS Without The BS
Summary: Welcome to the DS Without The BS podcast from Dstillery, the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. In each episode, our data scientists will help cut through the hype of AI and machine learning, demystifying these concepts for marketers through the lens of politics, sports sponsorships, and more. Enjoy!
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- Artist: Dstillery
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Podcasts:
Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders
Can the data that brands use to discover new customers and drive growth be used to accurately predict where travelers are heading on vacation this summer? Alyssa Bianco, Data Analyst and Peter Lenz, Senior Geospatial Analyst, join Caroline Allen for a conversation on summer travel trends and the differences in the personas of travelers who are looking to stay in hotels versus rental homes. Where are the most popular destinations for 2018? How can brands across industries apply these findings to their marketing plans? Listen to find out.
Each year, brands budget huge sums of money for sports team sponsorships, but few methods exist to validate those expenditures. Peter Lenz and Peter Ibarra join Caroline Allen for a conversation on how brands and sports teams can use data and insights to measure sponsorship effectiveness and ensure that their advertising is hitting a home run.
In this episode, Gilad Barash, Director of Analytics at Dstillery, joins Caroline Allen to talk about the top challenge for B2B and B2C marketers: Data Quality. What does it mean for privacy, transparency and accuracy? Listen to find out.
In our first episode, Peter Lenz, Senior Geospatial Analyst, and Peter Ibarra, Senior Analyst, Data Science and Analytics team boldly predicted the outcome of the PA-18 Special Election that happened on Tuesday, March 13th. In episode two, Caroline Allen, Marketing Manager and Peter Ibarra, are joined by John Pham, the Analyst who built the voter enthusiasm model. How were they able to make such an accurate prediction? What role did messaging play in the Democratic victory? Listen to our podcast to find out!
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout? In our series Dstillery Predicts, we intend to find out. Peter Lenz, Senior Geospatial Analyst, Peter Ibarra, Senior Analyst, Data Science, and Caroline Allen, Marketing Manager, talk about why Dstillery is interested in politics in the first place, as well as their prediction for tomorrow's election outcome in PA-18.
