How Marketers Can Use Emotionally Intelligent Language to Create Action




Modern Marketing Engine podcast hosted by Bernie Borges show

Summary: Making powerful emotional connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado. Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and thereby understand exactly how to deliver the right message to the right person at the right time.