What Every Marketing Executive Needs to Know About GDPR




Modern Marketing Engine podcast hosted by Bernie Borges show

Summary: By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. The ramifications of this regulation are complex and it’s not entirely clear to everyday marketers what some of the requirements mean, so Bernie asked Juliette Rizkallah, Chief Marketing Officer of SailPoint Technologies to shed light on this topic on this episode.