Summary: International Sign Association (ISA) President, Lori Anderson, and Ken Van Horn, Vice President, Mimaki USA, discuss community building, the role of an industry org to serve it, and how ISA has successfully attracted brands and marketers to their show floor. Recorded live at #SignExpo. ISA: http:signs.org / Mimaki USA: http://mimakiusa.com / Lori Anderson: https://www.linkedin.com/in/andersonlorim / Ken Van Horn: https://www.linkedin.com/in/kvanhorn
