Summary: At Wattpad, they believe that good old-fashioned written stories are one way that brands can set themselves apart. Wattpad users are spending 30 minutes every day reading content on their desktops and smartphones and engaging with brands. Chat stories are stories told through back-and-forth chat messages. It’s like eavesdropping on someone’s text conversations. This new storytelling format is taking the internet by storm because chat stories reveal dialogue one tap at a time.
