514: How Mirriad Is Paving The Way In Next-Generation Advertising




The Tech Talks Daily Podcast show

Summary: Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content. Mirriad creates advertising opportunities within existing video content across multiple shows. Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media and is aligned with existing media trading.