Summary: Banks have several opportunities in the HSA market, says Jim Gandolfo, the chairman of ABA’s HSA Council and SVP in PNC’s treasury management group. Some may see it as a play for sticky deposits. The HSA market also offers interchange opportunities and account-level fees as wel. HSAs are a powerful way to deepen relationships with commercial customers, Gandolfo says, since they provide an additional touch point in the commercial business and give employers with a tool to constrain their health-care cost
