Summary: Have you ever wondered how to get crowds to check out your booth to learn more about your company at an event? What lengths would you go to capture the attention of your audience? Would you build a space truck that looks like something from the set of Seventies TV classic Space: 1999? Software company ZaiLab did all that in 300 days to wow crowds at the Enterprise Connect Expo in Orlando, Florida in March 2018. Nut it all began with a maiden trek from Cape Town to Cairo.
