Summary: Elias is the membership director over at Results Fitness in Santa Clarita California. Spending years studying people in varias areas of focus, he is extremely skilled at reading people's personalities, personas, or vibes if you will. In this podcast we talk about how he has created a system in which to break down what many people do intuitively when first meeting a prospective new member or client. He goes over the way in which he breaks down people's characteristics into four archetypes and then uses those archetype qualities to connect on a personal level so that everyone feels listened to and understood. Elias has an insane amount of passion; my favorite quote from this podcast is "Thats what we are doing in the fitness industry. Were not helping people lose weight you’re helping people save their marriages, you’re saving them from heart attacks you’re making them confident in the board room you’re making them confident in PTA meetings you’re making them dominate their field. If you understand this is what you’re doing for people it becomes so much easier to find the value in what you’re giving."
