Summary: MENTOR #41: Dental Innovations (Michael Boerner) Introducing VideoText Our StoryDental Innovation was founded on providing next-generation video text technology to bridge the treatment recommendation knowledge gap between dentists and their patients. This technology was initially developed and implemented in Fortune 100 companies and our desire is to leverage it for smaller, niche markets – dental being the first. Our ApproachAlong with the technology, we brought together practicing dentists to choose initial platform content as well as providing editorial feedback on all originally produced content video. Our ProductionFrom idea to execution to delivery, our team spent months ensuring the videos we created would be helpful to dentists and impactful for their patients. Here are some behind the scenes photos of the process. http://dentalinnovationsinc.com
