Summary: Craig and Chris talk to Fred Sexton, founder and CEO of New World Pharmaceuticals. Sexton and his company made XrCEL, a glucose gel designed with a special delivery system to maximize ATP production and thus athlete performance. They talk about the science behind XrCEL and why it was created, how it's made safely and the impact the science can and is having from the NCAA Football National Championship game to IronMan races around the world.
