Summary: <p>Ben keeps us posted on the Refactoring Rails course launch progress and shares his continuing sales metrics and marketing strategies. He is considering experimenting with free samples, bundling and cross-promoting going forward. </p> <p>For his next project, Ben is creating a new course called The 30-Day Code Quality Challenge, which goes live on November 13, 2017. He has received a lot of feedback on the idea and is iterating on the outline, including content and pricing strategies for the future. He shares his plans for the course and Derrick gives his advice on the project.</p> <p>Today’s Topics Include:</p> <p>Refactoring Rails launch progression and marketing strategies<br> Ben’s new project: The 30-Day Code Quality Challenge<br> Comparing course formats and iterating on ideas using targeted feedback<br> The power of building your audience and list<br> Lead generation versus sales value<br> Programming language agnostic course strategy</p> <p>If you’re enjoying the show please give us your ratings and reviews in <a href="https://itunes.apple.com/us/podcast/the-art-of-product/id1243627144?mt=2">iTunes</a>.</p> <p>Links and resources:</p> <p><a href="https://tinymarketingwins.com/" rel="nofollow">Tiny Marketing Wins course</a><br> <a href="https://www.codequalitychallenge.com/" rel="nofollow">The 30-Day Code Quality Challenge</a><br> <a href="http://refactoringrails.io/" rel="nofollow">RefactoringRails.io</a><br> <a href="https://www.drip.co">Drip</a></p>
