Summary: I talk to Evergage CEO Karl Wirth about how to deliver 1:1 Personalized experiences that delight customers & grow revenues Why businesses need to care about personalization How machine learning enables real-time, one-to-one individualized experiences How to plan for personalization campaigns How and why to personalize across channels – website, web app, onsite search, mobile web, mobile app, in-store, contact center, etc. The future of personalization
