13: Crossing the Chasm




The Art of Product show

Summary: <p>This past week Ben has hit a mental slump in the final phase of his course. However, he is moving through it and will be recording another video today towards the new final goal of 8 total course videos. He is tentatively scheduling the course launch for the first week of September. He has also scheduled his first Meetup event of his tour, on September 13th at the Atlanta Ruby Users Group.</p> <p>Derrick brings up a recent Giant Robots podcast episode with Seth Godin, which talks about the dips experienced in business, “crossing the chasm” by moving from innovators into the mass market, and the personal transparency of the host Chad Pytel. Derrick relates what he heard to the phase Drip is in at the moment, and where he wants it and himself to go in the future. </p> <p>Today’s Topics Include:</p> <p>Finishing a project and psychological momentum<br> Ben’s Ruby Meetup tour and launch sequence<br> Giant Robots podcast episode with Seth Godin<br> Being real and transparent as a podcaster<br> Reflecting on business and choosing what market you want to serve<br> Drip’s current stage and market<br> Deciding the way you want to work while growing a company<br> Innovation versus mass market<br> Admin and internal dev tools </p> <p>If you’re enjoying the show please give us your ratings and reviews in <a href="https://itunes.apple.com/us/podcast/the-art-of-product/id1243627144?mt=2">iTunes</a>.</p> <p>Links and resources:</p> <p><a href="http://refactoringrails.io">RefactoringRails.io</a><br> <a href="https://www.drip.co">Drip</a><br> <a href="https://www.meetup.com/atlantaruby">Atlanta Ruby Users Group</a><br> <a href="http://giantrobots.fm/244">Giant Robots podcast Seth Godin Episode</a><br> <a href="https://thoughtbot.com/">Thoughtbot</a><br> <a href="https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123">Crossing the Chasm by Geoffrey Moore</a><br> <a href="http://www.scalingsaas.com/">Scaling SaaS</a></p>