Winning the Media War – Alice Stewart




How To Run For Office show

Summary: CNN's Alice Stewart has worked on 5 Presidential Campaigns and many lower on the ballot. She shares her advice for how your campaign can win the media war! <br> What You’ll Learn from Alice Stewart In This Episode:<br> <br> 00:00 Podcast Introduction and Alice Stewart Bio<br> 01:56 How Alice Stewart got started in politics<br> 07:46 What’s the right mindset for candidates as they start trying to engage the media?<br> 10:42 How should candidates set out to build productive relationships with the media?<br> 14:26 Using media Rules of Engagement to benefit your campaign<br> 18:00 Leveraging local media to increase your campaign’s visibility<br> 25:29 What does it mean to be On/Off the record or On Background? How do you use those?<br> 34:32 How do you strategically plan your media message?<br> 38:34 What’s the right way to handle Crisis Communications?<br> 52:20 Thank-you’s, Requests and Alice Stewart’s final words of wisdom