How To Run For Office show

How To Run For Office

Summary: This is the ONLY regular podcast that focuses on 1 thing: Winning Elections. Not current events. Not Policy. Just campaigns. Every week, we let you hear straight from the best consultants, operatives and candidates in the game, all for one reason: to help you win. You'll learn something new in each episode as you listen to campaign professionals and successful candidates reveal the secrets that help them win. If you want to win your next election, this is a must-subscribe podcast!

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Podcasts:

 Creating a Cutting Edge Digital Campaign- Ryan Gravatt | File Type: audio/mpeg | Duration: 52:02

00:00 Podcast Introduction 03:12 How Ryan Gravatt got into politics and digital strategy 10:10 The Past, Present and Future of Digital Campaign Strategy 14:36 How to approach social media strategy 18:59 The RIGHT approach to targeting voters on social media 23:40 How to start building an email list 26:55 Sales Funnels and Digital Campaigning 30:45 Checklist for “Present” Campaigns 38:34 How to we become a digital campaign of “the future”? 42:57 How does influencer marketing work in the future of campaigns? 46:35 Why we should use business digital strategies in campaigns 48:37 What can Raconteur Media do for campaigns?

 Transforming Your Relationships with Radical Giving – John Rhulin | File Type: audio/mpeg | Duration: 39:04

00:00 Podcast Introduction 06:25 The Case for Radical Giving: 09:50 What makes gifts powerful? 12:25 How does radical giving work for campaigns and non-profits? 18:45 Thoughtless gifts and cheap crap are both BIG failures 21:50 How to convince folks you’re not crazy when you try radical giving 27:55 Gift plan vs. Ad hoc gifts 32:55 Start giving NOW! 35:50 How John can help you or your organization

 Building a Bulletproof Ground Game with Chris Sacia | File Type: audio/mpeg | Duration: 42:51

00:00 Podcast Introduction 01:23 How Chris Sacia got involved with politics 07:04 What were the main lessons you learned on your first campaign? (Rick Perry for Governor in 2010 10:20 Getting started in Ground Game 16:14 Don’t let perfect become the enemy of the good! 21:14 Is there a path into campaigns for folks who don’t go in straight out of college? 23:00 How to build a bulletproof ground game and succession plan for leadership 28:14 Ready. Set. Go. Running a Congressional campaign in 2 months. 36:46 Top ground game lessons from your political experience 41:30 Conclusion and Outro

 Communicating Clearly in a Noisy World with Amy Hawkins | File Type: audio/mpeg | Duration: 56:54

00:00 Podcast Introduction 01:45 Amy Hawkins background and how she got started in political communication 06:40 What was it like to get such an important political role so early in your career? 10:05 What is Generation Strategies and what do y’all do to help campaigns? 15:00 How do you help candidates and campaigns build the self-awareness critical to campaign communication? 42:30 Key tactics to improve your listening skills 53:20 What kind of free resources do you have to share today? 55:45 Conclusion and Outro

 Is Statesmanship Obsolete? – with Dr. David Bobb | File Type: audio/mpeg | Duration: 1:04:28

00:00 Podcast Introduction and Dr. Bobb Bio 03:00 How Dr. Bobb got started in Politics 12:45 What is Statesmanship? 16:05 Is it possible to embody the virtues of statesmanship AND win? 21:10 The dangers of dehumanizing our political opponents 36:10 Does Dr. Bobb think I need to always roll over when my opponents attack? (Hint: no) 51:35 How do you run as a statesman when so many have used that line to lie to voters? 1:00:25 Final thoughts and conclusion on Statesmanship

 Starting Early and Campaigning Hard – Andrew Sorrell | File Type: audio/mpeg | Duration: 52:51

00:00 Podcast Introduction 03:15 How Rep. Sorrell got started in politics and entrepreneurship 10:38 Getting Married mid-campaign…. 19:00 Why it matters to get started early 30:30 How Andrew raised money 38:05 “Of Course Andrew is running!” 41:35 How did you approach the possibility of wave turnout? 47:50 Talking to Voters and Donors 50:15 Final advice for future candidates and staff 51:45 Where can folks find you online?

 Senate Service as a Millennial – Hans Zeiger | File Type: audio/mpeg | Duration: 49:05

00:00 Podcast Introduction 03:13 Hans Zeiger’s Background 16:15 Necessary work ethic for Victory 20:40 Deciding whether to run for office 30:30 Navigating a winning campaign 33:15 How to handle family obligations while in office 41:40 What are the biggest surprises in your role as an elected official? 44:05 What excites you most about being a State Senator in Washington State? 49:06 Where can people find you online?

 2018 Midterm Election Review with Luke Macias | File Type: audio/mpeg | Duration: 42:29

From the Kavanaugh effect to Beto-Mania, lots of narratives came together in the 2018 midterm election last week. What mattered in the end? Luke Macias and I break down some of the early lessons that the Midterm has shown us! This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean. Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode. We’re going to talk about how expectations came out against reality, what some consequences of this election will be and how Beto came so close in Texas. We’re focused on campaign lessons learned that will help us see the 2020 election more clearly so that’s where we’re coming from. I think y’all will enjoy this candid recap of what happened, who won and how folks can do better next cycle! Links from the Podcast: Connect with Luke Macias on Facebook, Twitter and LinkedIn. Read more about Luke at www.maciasstrategies.com.       From the Kavanaugh effect to Beto-Mania, lots of narratives came together in the 2018 midterm election last week. What mattered in the end? Luke Macias and I break down some of the early lessons that the Midterm has shown us! This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean. Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode. We’re going to talk about how expectations came out against reality, what some consequences of this election will be and how Beto came so close in Texas. We’re focused on campaign lessons learned that will help us see the 2020 election more clearly so that’s where we’re coming from. I think y’all will enjoy this candid recap of what happened, who won and how folks can do better next cycle! Links from the Podcast: Connect with Luke Macias on Facebook, Twitter and 

 Communication for Maximum Impact – Jacque Isaacs | File Type: audio/mpeg | Duration: 54:59

00:00 Podcast Introduction 07:05 What is Bellwether Communications and what do you do there? 14:27 How do you help redefine success for your clients? 21:51 What hooked you on politics? 25:53 How did Communications become what you wanted to do? 30:43 What does a win-win situation look like when look at a campaign/media relationship? 44:47 How can developing a long-term relationship with the media be helpful? 49:43 How can y’all help campaigns and organizations at Bellwether Communications? 54:07 Where you can find Jacqueline Isaacs online 54:29 Conclusion and Outro

 How to Win Locally for Taxpayers – James Quintero | File Type: audio/mpeg | Duration: 1:02:37

00:00 Podcast and James Quintero Intro 04:39 What James does with TPPF 08:35 How TPPF is making a difference in DC and across the country 10:15 Why think tanks talk about policy but can’t talk about politics… 15:55 How James got involved in the policy world 20:00 Ways for people to get involved in policy research, like James 26:05 Are the problems we’re going to talk about exclusive to Texas? 32:40 What are some of the craziest things you’ve seen local governments do? 40:53 What is “Local Control” and what should conservatives think about that idea? 45:49 What are examples of times that “local control” shouldn’t be the default? 50:37 How you can contact James Quintero 1:00:48 Conclusion and wrap-up

 How to Supercharge Your Voter Contact: Part 2 – Drew Ryun and Kris Shafer | File Type: audio/mpeg | Duration: 39:17

This week we’re airing the second half of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share. In this, as the first half of our interview last week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work. This was a really fun interview for me to do with the guys and I think y’all will really enjoy it! What You’ll Learn about Campaign Sidekick In This Episode: [00:00] Podcast Introduction [01:53] What Canvassing Management tips do you wish you’d known when you got started? [11:55] How can campaigns keep their voter contact data clean? [20:11] Where should campaigns get their voter data and does consumer data matter for targeting? [27:12] How can campaigns avoid fear of failure and what does that mean? [30:43] What matters MOST in a canvassing interaction with a voter? [34:49] Final tips for campaigns and how to finish strong in the final weeks of the campaign [37:53] Conclusion and outro Links from the Podcast: Connect with Campaign Sidekick on Facebook, Twitter and Youtube. Check out their website at www.campaignsidekick.vote. This week we’re airing the second half of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share. In this, as the first half of our interview last week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work. This was a really fun interview for me to do with the guys and I think y’all will really enjoy it! What You’ll Learn about Campaign Sidekick In This Episode: [00:00] Podcast Introduction [01:53] What Canvassing Management tips do you wish you’d known when you got started? [11:55] How can campaigns keep their voter contact data clean? [20:11] Where should campaigns get their voter data and does consumer data matter for targeting? [27:12] How can campaigns avoid fear of failure and what does that mean? [30:43] What matters MOST in a canvassing interaction with a voter? [34:49] Final tips for campaigns and how to finish strong in the final weeks of the campaign [37:53] Conclusion and outro Links from the Podcast: Connect with Campaign Sidekick on Facebook, Twitter and 

 How to Supercharge Your Voter Contact: Part 1 – Drew Ryun and Kris Shafer | File Type: audio/mpeg | Duration: 38:09

This week we’re airing the first of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share. In this, and the second half of our interview next week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work. This was a really fun interview for me to do with the guys and I think y’all will really enjoy it! What You’ll Learn about Campaign Sidekick In This Episode: [00:00] Podcast Introduction [03:40] What is Campaign Sidekick and what’s the big news? [06:28] What are the biggest ways the new Campaign Sidekick is helping campaigns overcome? [10:06] How Kris Shafer got hooked on politics [15:16] “How do I get hired in politics?” [20:44] Where to start: Pitch in wherever you can! [26:49] What are the top things canvassers need to know before they knock a door? [36:52] Conclusion and Outro Links from the Podcast: Connect with Campaign Sidekick on Facebook, Twitter and Youtube. Check out their website at www.campaignsidekick.vote. This week we’re airing the first of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share. In this, and the second half of our interview next week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work. This was a really fun interview for me to do with the guys and I think y’all will really enjoy it! What You’ll Learn about Campaign Sidekick In This Episode: [00:00] Podcast Introduction [03:40] What is Campaign Sidekick and what’s the big news? [06:28] What are the biggest ways the new Campaign Sidekick is helping campaigns overcome? [10:06] How Kris Shafer got hooked on politics [15:16] “How do I get hired in politics?” [20:44] Where to start: Pitch in wherever you can! [26:49] What are the top things canvassers need to know before they knock a door? [36:52] Conclusion and Outro Links from the Podcast: Connect with Campaign Sidekick on Facebook, Twitter and Youtube. Check out their website at www.campaignsidekick.vote.

 From Activist to Campaign Manager – Raquel Mitchell | File Type: audio/mpeg | Duration: 1:00:36

00:00 Podcast Introduction 02:36 Interview Lightning Round 18:00 How Raquel got involved in Politics 22:30 How to find that First job in politics 30:43 What helped you make the transition from activist to consultant? 48:06 Client Pet Peeves 52:55 What kind of advice do you wish you could give your former self? 58:18 Where can people find you online? 59:20 Conclusion and Outro

 Keys to Fundraising like a Pro – Jeff Trimbath | File Type: audio/mpeg | Duration: 49:34

Money is the Mother’s Milk of Politics. Like it or not, if you want to win, you’ve got to raise at least some money. I’ve yet to meet a candidate who didn’t want to have more money in the bank…but most aren’t comfortable raising big bucks. This week we’re talking to a fundraising veteran who has raised tens of millions of dollars during his career. Check this interview out and learn the Keys to Fundraising like a professional. I hope y’all had a great Labor Day weekend! This holiday is traditionally seen as the start of the final lap of the campaign. You’re basically two months out from election day and you’re nearing the final stretch. Most of you still need funding to finish out the great plans you’ve made for the final push. You’ve got your budget and you know how much you’ve raised, but there’s a gap. Our guest this week is going to give you some advice on how to fix that problem. Jeff Trimbath is the Director for the Center of Vision and Values at Grove City College. In that capacity, Jeff leads the Center’s fundraising, administrative and communications strategies. Prior to this job, he was Senior Advisor to the President for Donor Relations at the Heritage Foundation, the conservative movement’s flagship public policy organization, based in Washington, DC. He worked at Heritage for many years and has built a reputation as both an incredible fundraiser and strong mentor. I’ve had the good fortune of learning so much from Jeff and I can’t overstate the amount that his experience, humility and drive have shaped the way I approach fundraising.   Before we get into the interview, I wanted to let y’all know about an opportunity that’s coming up. There has been an increasing number of inquiries about when I’ll be opening up my schedule for more one-on-one coaching clients. The self-paced online courses have been quite successful but I absolutely understand the desire to have coaching that’s custom-tailored to your campaign or situation. I’m playing with the idea of opening a handful of regular coaching spots closer to the beginning of the year and I wanted to give y’all a head start in expressing interest. If you’ve like to learn more about how we might help your campaign, please give me a shout via email at Raz@mycampaigncoach.com . What You’ll Learn about Jeff Trimbath and Fundraising In This Episode: [00:00] Podcast Introduction [02:36] Jeff Trimbath’s Background [07:10] Putting Family First [12:25] Tips for Fundraising like a Pro [21:09] “Our Donors merely have money” [33:50] The Proper Approach to Stewardship [42:30] Fundraising for Campaigns VS. Non Profits [45:20] Where to find Jeff Trimbath online [46:10] Fundraising Learning Resources [47:40] Conclusion and Outro Links from the Podcast: Connect with Jeff Trimbath on Facebook, Twitter and LinkedIn. Learn more about him at http://www.visionandvalues.org/ Money is the Mother’s Milk of Politics. Like it or not, if you want to win, you’ve got to raise at least some money. I’ve yet to meet a candidate who didn’t want to have more money in the bank…but most aren’t comfortable raising big bucks. This week we’re talking to a fundraising veteran who has raised tens of millions of dollars during his career.

 5 Negotiation Strategies to Improve Your Campaign – Raz Shafer | File Type: audio/mpeg | Duration: 24:10

This week we’re talking about how hostage negotiation strategies can be used to improve your campaign. I’ll also share some case studies about how I’ve used them in my life, including a free hotel room upgrade, improving my marriage and helping me get a donor to nearly double his highest previous gift. Before we get to our main topic, I’d wanted to throw out a question for y’all to think about. How are you going to overcome your target voter’s assumptions about the November election? Here’s why I ask: From what I’ve been observing, it seems like the majority of the Republican voting base thinks the polls are as wrong this year as in 2016 and that there’s no concern over losing the House, Senate or a majority of Governorships. While I do think Democrats have an energy advantage, much of the less politically engaged Democrat voting base seems to be assuming that they’ve got this thing in the bag as well. Both sides seem to have a legitimate reason to panic about voter apathy. So, how are you going to combat that? I’d love to hear your feedback and I may discuss it further in a future episode. At the very least, I hope it’s food for thought. Ok, so back in January, on Episode 59, I interviewed Chris Voss, former lead International Kidnapping Negotiator for the FBI and author of the book Never Split the Difference. If you’ve listened to the episode, I’ll bet you picked up some great knowledge from Chris and that you heard how excited I was about what I’d learned with the book. Over the seven months since then, I’ve been working to practice the strategies covered in the book. Last month, I got the opportunity to enrol in a five-week live, online course that Chris’ company, the Black Swan Group, was holding. Derek Gaunt , a 29-year law enforcement officer and a 20-year negotiator was our instructor and the course was absolutely amazing. I’m actually recording this the day I completed the course. While I hope to have Derek on the podcast soon, I really wanted to share with y’all some of the easy tools that the book and course both cover that will make your campaign stronger. What You’ll Learn about Derek Gaunt and Negotiation Techniques In This Episode: [00:00] Podcast Introduction [00:55] Question about your 2018 Election Assumptions [01:50] Why Hostage Negotiation Strategies matter to your campaign [04:05] How to Negotiate a Free Hotel Room Upgrade! [13:11] Using Labels and Mirrors to learn more from every conversation (Whether it’s your sister in law or a major donor!) [18:43] The biggest way these negotiation strategies have helped me. [21:45] Specific idea for how you can field negotiation strategies in your campaign [23:23] Conclusion and outro Links from the Podcast: Connect with Derek Gaunt and Black Swan Ltd. on Facebook, Twitter and LinkedIn. Learn more about him and Black Swan Ltd here.   This week we’re talking about how hostage negotiation strategies can be used to improve your campaign. I’ll also share some case studies about how I’ve used them in my life, including a free hotel room upgrade, improving my marriage and helping me get a donor to nearly double his highest previous gift. Before we get to our main topic, I’d wanted to throw out a question for y’all to think about.

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