Summary: <p>Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.</p> <p>Today’s Topics Include:</p> <p>Brennan’s experiences and genesis of RightMessage<br> Targeting with ads and website content <br> Technical details on customer targeting<br> Most profitable targeting activity<br> Onboarding hesitant customers with course material<br> Current status and future plans for RightMessage</p> <p>If you’re enjoying the show please give us your ratings and reviews in <a href="https://itunes.apple.com/us/podcast/the-art-of-product/id1243627144?mt=2">iTunes</a>.</p> <p>Links and resources:</p> <p><a href="https://rightmessage.io/artofproduct">RightMessage</a><br> <a href="https://doubleyourfreelancing.com/">Double Your Freelancing</a><br> <a href="https://doubleyourfreelancing.com/drip-pro-tools/">Drip Pro Tools</a><br> <a href="https://doubleyourfreelancing.com/drip-course/">Master Drip Email Automation Course - Brennan Dunn</a><br> <a href="https://www.bouncex.com/">Bounce Exchange</a><br> <a href="https://webpack.github.io/">Webpack</a><br> <a href="https://planscope.io/">Planscope</a><br> <a href="https://churnbuster.io/">Churn Buster</a><br> <a href="https://baremetrics.com/open">Baremetrics Open Startups</a></p>
