Summary: Show Notes:<br> [00:35] – What it takes to get started working in politics<br> [01:45] – Brian’s background in politics<br> [04:45] – The value of character and work-ethic in politics<br> [07:30] – How to land your first job in politics<br> <br> [10:55] – Understanding WHY you want a political job<br> [12:34] – Common pitfalls new candidates face with the Media<br> [14:33] – How to build relationships with the Media<br> [19:03] – How Ted Cruz handles the media<br> [21:00] – Answer the question you WANT to answer<br> [22:00] – How to prepare for Media contact<br> [26:05] – Building your campaign’s elevator pitch<br> [28:00] – Staying on-message during a press event<br> [30:02] – Keep your message short<br> [32:40] – Common traits of winning campaigns<br> [36:00] – How to connect with Brian<br> <br> Find Brian Online:<br> <br> * Twitter: <a href="https://twitter.com/briansikma">@BrianSikma</a><br> * Facebook: <a href="https://www.facebook.com/briansikma">Brian Sikma</a><br> * <a href="http://mediatrackers.org/">MediaTrackers.org</a><br> <br>
