Summary: 00:00 - Opening<br> 00:37 - Toby Marie Walker Introduction & Welcome<br> 03:17 - Where are you focusing your attention since Cruz ended his Presidential campaign?<br> 04:48 - The IRS Targeting of Conservative Orgs and Toby’s role in fighting back<br> 07:25 - How Toby got involved in politics & the wild ride she’s experienced over the last 9 years<br> 09:45 - What keeps you motivated in the face of so much pressure and ugliness?<br> 12:33 - What do you look for when deciding which candidates to support?<br> 14:57 - Toby’s biggest pet peeves with candidates she has supported in the past<br> 16:35 - Why accountability matters & How to stay true to your roots<br> 18:46 - What is the role of a candidate’s Kitchen Cabinet?<br> 22:40 - Who bears the blame for communication failures and how to avoid them<br> 24:37 - How should campaigns use recruit, retain and deploy volunteers?<br> 26:10 - Volunteers are as valuable as donors. How should we treat them?<br> 27:20 - Phone Bank War Stories: How Toby runs a volunteer call center<br> 29:52 - When is it ok to ditch the phone-bank script?<br> 31:52 - How to use prizes and incentives to motivate volunteers<br> 33:20 - Tips for being a rock-star phone-banker: Don’t miss!<br> 35:45 - Campaign Manager Tip: How to keep volunteers from lying to you!<br> 38:55 - How to be an effective ambassador as a phone-bank leader<br> 41:15 - Balancing Quality vs Quantity in Voter Contact<br> 42:15 - How to motivate your crew through strong leadership<br> 43:09 - “ABC = Always Be Campaigning<br> 46:30 - How to be the “Political Answers Guy” in your community<br> 48:29 - Keeping your credibility while working in politics<br> 49:39 - What advice would you give yourself if you could start over.<br> 53:01 - Where to connect with Toby online<br> 54:01 - Toby’s thoughts on My Campaign Coach Training
